Hugo Huijer
Building helpful and trustworthy projects on the internet
Hey! I’m Hugo Huijer. I build internet projects using simple frameworks, smart solutions and a healthy dose of common sense.
Some of the projects I’ve built
Trackerly.ai 🔗
Understand how AI is talking about your brand
Track how different AI models respond to your prompts. Compare OpenAI and Google Gemini responses to increase your visibility in LLMs.
Tracking Happiness 🔗
1.5 mio sessions per year at its peak (2022-2023), over 50K email signups, >500 blog posts, >170 mental health interviews, monetized w/ Mediavine. Featured in nearly every big US newspaper. Currently on maintenance mode.
Endless Roadtrip 🔗
Reaches thousands of info-hungry travelers per month, helping tourists buy a campervan in North America, programmatic itinerary and roadtrip content, with the occasional viral Instagram Reel.
Visual Vehicle 🔗
Is this the perfect programmatic SEO website? Multi-language website built with Laravel (TALL stack), taking simple data and turning it into thousands of simple pages with great UI/UX. Launched on day 0, getting search traffic on day 1.
Tracking Happiness Podcast 🔗
>15 episodes and counting. Talking with guests about overcoming mental struggles, such as depression, eating disorders, PTSD and suicidal ideation. Available on Spotify, Apple Podcasts, YouTube and others. Small but engaged audience.
Multiple PR campaigns
Ideation, creative marketing, data collection and pitching journalists. The biggest publishers have linked to content I created.
Expand to see examples
- Remote work is linked to happiness: 600+ links from Forbes, The Hill, Success, Buffer and many more.
- Vegans are happier? 90+ links from The Stylist, VegNews, Tree Hugger and many more.
- Which pet owners are happiest? 100+ links from Bristol Post, Liverpool Echo, Manchester Evening News and many more.
- Reaching the frontpage of Reddit a number of times. (Example)
- Many more interesting examples. (1 2 3 4 5)
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SEO Browser Extension
Not public (yet). Google Chrome extension that turns Google Search Console into something valuable out of the box.
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Custom journaling app
Not public (anymore). Built and sold a journaling web-app, built with Google Apps Script, to help myself and others keep a digital journal. Automated weekly email summaries, reminders, insights, etc. Without having to worry about backups and privacy.
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Wedding day planner
Not public (yet). Using the Dutch Meteorology Institute (KNMI) to create an app that helps newly-engaged couples to find the perfect wedding day. Built with Laravel (TALL stack), analyzing real-time & historical weather data to suggest the best wedding day.
Needless to say, there are lots more projects thath have never seen the light of day. There are too many unused & claimed domain names too count.
As you can see, I do a lot of things, but my main area of interest is creating scaleable content strategies that are creative, effective and deliver results.
Which leads to results like these:
The thing about SEO, content marketing, email marketing and CRO is…
People like to make things complicated, whereas I like to keep things stupid simple. In the end, it’s all about helping people. Give them enough value, and they won’t bother if you ask them for something in return.
This is what I’ve been doing for years with one of my brands: Tracking Happiness. It has turned into a well-oiled content machine with hundreds of authenic articles, over 175 interviews about mental health, and over 15,000 engaged email subscribers.
By providing good content and value upfront, people are more likely to turn into email subscribers. And once you’ve got this process working, you can scale it.
But a lot of people miss these crucial steps:
- Build trust with your readers.
- Create content that adds value.
- Dare to be authentic and personal.
- Don’t publish more of the same. Quality over quantity.
- Make it look great.
Most people skip this because it’s hard and takes time. But in today’s online landscape, you can’t afford to aim for “good enough”.
This is where I get my energy: creating scaleable content strategies that deliver results for you and your followers.
About me
I love building digital properties. You will often find me deep inside a Google Spreadsheet (with Apps Scripts, of course!). Or you can see me applying the finishing touches on content before it goes live. Some of the brands I’m currently working on are Tracking Happiness and Endless Roadtrip.
Want to say hi? Use the icons below to connect with me!
How do you pronounce Huijer? It turns out you can’t! There’s no sound in the English language that resembles the “uij” part. To make things easier, you can say “Higher” or “Hew-yer”. Both are OK.